We are delighted to announce that Brush-Baby products are now available in Africa! Last month saw the first products from our early years dental range hit the shelves of Nigerian supermarket chain, Fordmart.
Customers of Fordmart are now able to purchase Brush-Baby DentalWipes, alongside our FirstBrush & Teether Set, Teething Toothpaste and scrummy Applemint Toothpaste. Brush-Baby first launched in Nigeria at the start of August and is already a huge hit with mums and dads!
Commenting on our DentalWipes, mum-of-one Latifah Idris-Ligali says: “I started cleaning Iman’s tongue when she was 8 weeks old. Although many stated that this was unnecessary (especially as she was exclusively breastfed), I would notice the odd white residue on her tongue after feeding. I initially adopted the good old fashioned method of using glycerin to clean her mouth (a common method in Nigeria) until I stumbled upon Brush-Baby whilst researching natural gum care for babies. We were sent a sample, and I can say that we are definitely a fan of them.”
You can read more about Latifah’s experience here.
Brush-Baby’s International Sales Manager, Kevin Shaw, adds: “We’re very pleased to see that our products are selling fast in the Nigerian market. This is just a starting point for us and we hope to be making a huge difference to children’s dental care all over the world.”
We would like to say a big thank you to our Distributor, Ik Omoigiad, for helping us spread the message about child’s oral health in Africa. It looks like Elhanan is loving our DentalWipes!