Brush-Baby team up with Boots to start a revolution against under 5's tooth decay

brush-baby stocked in Boots toothbrush range for children

Brush-Baby's full Baby Dental range can now be found in store and online at Boots in its quest to improve early-years dentalcare and fight tooth decay in children. You can now find the range in Boots newly created 'Baby Dental' section in UK & Ireland.

Commenting on Brush-Baby’s recent launch, Dominique Tillen, MD, said: “Dental care mainly starts at home, often before the child has been seen by a dental professional, leaving mums wondering what to do. Our range of easy-to-use products introduces the parents to simple but effective ways of looking after baby gums and teeth transitioning through the ‘no teeth’, ‘teething’ and ‘teeth’ stages.”

The award-winning company now hopes their increased high street presence, combined with retailers’ initiatives and ‘parent power’, will put children’s dental health high on the agenda, in an effort to reverse levels of childhood dental decay, which despite being the world’s most preventable disease, sees over 500 children suffering from tooth decay hospitalised every week, usually undergoing general anesthetic for tooth extraction.